Major German companies like Mercedes and Lufthansa are exploring the use of Non-Fungible Tokens (NFTs)

German brands like Mercedes and Lufthansa are actively embracing NFTs as they explore innovative ways to engage with customers and foster brand loyalty. NFTs are primarily utilized for buying and selling digital products, such as digital art and virtual fashion items, as well as for creating digital communities through exclusive memberships and access to events. This adoption of NFT technology reflects the growing interest in blockchain-based digital assets across a variety of industries. KEEP READING